by Ira Brooker on 6/15/2015
We’ve talked quite a bit on this blog about various ways Best Buy teams and partners use our APIs to improve efficiency and enhance product data, but we haven’t done as much exploring of how our APIs directly benefit Best Buy customers. As it turns out, there’s plenty of neat stuff going on behind the scenes. We spoke to Web Product Manager Matthew Hurewitz from the Best Buy Product Development team about one of the prototype projects we’ve had in the offing.
Anyone who’s worked in retail knows that getting customers in the door is just the first step. Sometimes people who visit a store leave without making a purchase, for any number of reasons. Hurewitz’s team is looking for ways to better serve Best Buy customers who may leave the store because they can’t find the specific items they’re looking for, whether the product is out of stock or simply located in a different part of the store.
“The question is, how do we smoothly inform and direct someone to another channel once they’re in the store?” Hurewitz continues. The initial test included a combination of messaging, with signage placed in select stores directing customers to either scan a QR code for the out-of-stock item or visit the Best Buy website. That’s where the APIs came in. Hurewitz built a script that allowed him to take items from a SKU list and generate QR codes for each. Using our Remix API (now known as the Products API), he was able to encode each QR code to launch the correct URL. A simple task, but an essential one — which is kind of the core of the API experience, when you think about it.
As for the customer retention issue, the jury is still out on the best solution. Whatever the answer, we’re pleased to know that Best Buy APIs played a part in getting there.
by Ira Brooker on 6/02/2015
As you might have gathered from some of our past features, we here on the Best Buy API team are pretty enthused about the growing role of women in tech. This May we were delighted to have several of our team members take part in Hack the Gap, the first all-women hackathon in the Twin Cities. Sponsored in part by woman-oriented tech groups Geekettes and GR8Ladies, Hack the Gap’s stated mission is to “unite the women of the tech community and empower them to lead, innovate, and make.”
by Ira Brooker on 5/15/2015
On September 23 2008 two technologies were exposed to the world Best Buy introduced Remix and Google introduced Android.
by Ira Brooker on 5/04/2015
If you make regular use of the Shipping attributes of Best Buy’s APIs, you should know that some changes are coming to our Remix Product response document this July.
by Ira Brooker on 4/30/2015
“Smart” has a lot of meanings these days, especially in the tech world. While Best Buy’s does involve plenty of smart devices, we’re talking “smart” in the classic sense. These lists are about smarter shopping, allowing users to aggregate products within our subcategories and sort the results by best-selling and top-rated products within those categories.
by Ira Brooker on 4/23/2015
The Best Buy API team is a pretty close-knit group, and that connection doesn’t always end at the office door. Members of our team are involved with all manner of tech-affiliated events and organizations here in Minnesota and beyond.
by Ira Brooker on 4/21/2015
Open APIs are something of a misnomer, inasmuch as they’re not quite as open as the name might imply. Yes, an open API is available to developers to use more or less as they see fit, but not just anybody can hop on and tinker.
by Ira Brooker on 4/15/2015
We provide plenty of evidence in this space of all the cool things we’re doing on the back end of the Best Buy APIs, but what are folks out in the real world doing with them?
by Ira Brooker on 4/07/2015
I joined Best Buy API team last winter with only the most cursory knowledge of what an API is or does. After five months of trying to explain to my friends and family what exactly it is we do at my job, I’ve learned that I wasn’t alone. It seems practically nobody who doesn’t regularly work with APIs has much idea what they are or what they do.
by Ira Brooker on 4/03/2015
We’re big believers in pair programming here on the Best Buy API team. For the uninitiated, pairing is a strategy in which two programmers collaborate on code-testing and problem solving.