Affiliate Program

What is the Best Buy Affiliate Program?

The Best Buy Affiliate Program is a revenue share program that gives you the opportunity to earn commission each time your site or app drives visitors to make a qualifying purchase.

Why Join?

Earn Commission

We like to reward hard work. The more your visitors buy qualifying products, the more money you can earn. It's that simple and it's free to join!

A Trusted Partner

As the world’s largest consumer electronics retailer, we're one of the most recognizable and trusted brands. Our site is packed with ratings and reviews, buying guides, and other trusted resources to help customers make smart purchasing decisions. Join us on our continued path of growth and innovation. We welcome you to be part of the Best Buy legacy.

Tools For Success

We offer a huge selection of tools and rich content to add to your website. You'll have access to a library of text links, weekly banner ads, widgets and our collection of APIs featuring the robust Best Buy product catalog. We'll also send you weekly newsletters and special announcements that feature exciting products, promotions and services.

Getting Setup

The following steps will walk you through signing up for the Best Buy Affiliate Program.

Step 1: Register for Affiliate Program

The following link will gather key data necessary to sign you up for the program. Once you have completed the form, you will receive a LinkShare Site ID that is your unique identifier in the network.
Join the Affiliate Program

Step 2: Notify us of your LinkShare Site ID

Please submit the contact form with the following information from your application to complete the registration process.

  • Your LinkShare Site ID
  • Company Name
  • Contact Name
  • Contact Email

Within three business days (72 hours), LinkShare will send you an offer using the LinkShare Publisher Dashboard interface so that you can get started. You will find your Best Buy offer under "Affiliate Network Programs". If you do not receive an offer within three business days please contact us.

Step 3 (optional): Get a Best Buy API Key

Use our APIs to get the most recent product, price and availability information. If you would like access to API data you will need an API key. It's easy. Just visit Get API Key and sign up with your email address. We'll send you an email with instructions on how to activate your new key.

For more information about using our APIs, please visit our Documentation or Getting Started sections.

Step 4: Add Your LinkShare Affiliate Tracking Code to Your Queries

As an affiliate, you must add the LinkShare Affiliate Tracking Code to your queries to receive credit for a customer purchase. Your LinkShare Affiliate Tracking Code can be found first by going to the LinkShare Publisher Dashboard interface and looking at any link code generated by your account. The LinkShare Affiliate Tracking Code is the 11 character alphanumeric code behind “id=” and before “&offerid=” in the link code.

Below is an example of a Best Buy Products API query and reference attributes to BESTBUY.COM including an example LID=LinkShare Affiliate Tracking Code or LID=abcd12345ef

By doing this, you will receive two important attributes in the Best Buy Products API response:

  • linkShareAffiliateUrl - This link directs the visitor to the BESTBUY.COM product detail page and tracks referral sales to your LinkShare Affiliate Tracking Code.
    Example response
  • linkShareAffiliateAddToCartUrl - This link adds the product to the visitor's BESTBUY.COM cart and tracks referral sales to your LinkShare Affiliate Tracking Code.
    Example response
    Your LinkShare Affiliate Tracking Code can be found on the Publisher Dashboard by selecting Links, clicking on one of your advertisers, selecting a link type from the box at left, and then clicking Get Link. The eleven-character code following id= is your LinkShare Affiliate Tracking Code.

For more information about using our APIs, please visit our Documentation or Getting Started sections.


What is Affiliate Marketing?

Affiliate marketing is an online advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. This "pay-for-performance" model is in essence the modern version of the "finders'-fee" model, where individuals who introduce new clients to a business are compensated. The difference in the case of affiliate marketing is that advertisers pay their publishers only when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.

How do I sign up?

You can sign up for the Best Buy Affiliate Program through our partnership with LinkShare. An affiliate marketing company, LinkShare has technology that will allow you to track your BESTBUY.COM sales and earn commissions on the BESTBUY.COM purchases that you generate through your links.

What are the Best Buy commission rates?

The Best Buy Affiliate Program commission rates (below) are subject to change. Details regarding these rates can also be found in the LinkShare Publisher Dashboard when you officially join the Program.

  • All Eligible Product Categories: 1.00%
  • Geek Squad Services: $10 Bounty
  • Mobile Phones with Service Plan Activations: $5 Bounty

Best Buy does not pay commissions on Gift Cards, Warranties, Laptops, Tablets, Desktops, Video Game Hardware (including Virtual Reality Hardware), Point of Sale Activation (POSA) Cards and Apple-branded Watches and Phones or transactions on 3rd Party Websites

How will Best Buy communicate with me?

As a publisher in the Best Buy Affiliate Program you will be provided with frequent communication to ensure that you are aware of our most current offers and promotions. We have a few different forms of communication that you will receive over the duration of our relationship:

Your first communication will arrive from the Best Buy Affiliate Team, welcoming you to our program when your application is accepted.

Once you have joined the program, you will receive our weekly affiliate newsletter in your LinkShare mail. The newsletter includes our top offers and promotions for the week.

Within a few weeks of joining the program, you will receive an additional, personalized e-mail from a member of our team at LinkShare. This e-mail will provide you with more information to jump start your promotion of Best Buy so you can get some helpful direction and start earning money fast. We'll provide tips, great promotions and specific products that Best Buy wants you to help promote. Furthermore, as part of our newsletter efforts, you will receive notifications about our 2-Day and 3-Day Sales as they arise, Special Announcements (alerts about changes to the program terms or other high priority messages) and of course, Holiday offers and promotions!

And, don't be surprised if you occasionally hear directly from one of our team members at Best Buy or LinkShare! In an effort to ensure that the program grows and our publishers are successful, we may contact you to build the relationship, optimize our placements, or participate in a survey or sales contest. We value our publishers and want this to be a successful partnership.

How will I find out about sales and weekly offers?

Your best bet is our weekly newsletter! This newsletter comes out on Fridays, BEFORE the new deals hit the site or the newspaper and our publishers count on it as the primary source of offers and deals for the week. Our only request is that you wait until Sunday to post these offers.

What tools are available? (e.g. product catalog, banners, text links, widgets, API)

As a commitment to our publishers, we have assigned more resources to making the Best Buy affiliate program a top program in the LinkShare network. We have a wide variety of promotional banners and text links, a specific redirect link (so that you can link to individual products), a robust product catalog, video widgets and Open API’s. We welcome you to use any and all of these tools as you see fit. And if you have any thoughts or feedback on them, please share it with us!

What is the action referral period?

1 day.

When will I get paid?

Best Buy pays its affiliates on a monthly basis. Best Buy extends all transactions each month, so your initial payment for Best Buy sales will come 60 days after your first Best Buy sale (i.e., for sales that post in January, you will be paid in late March) LinkShare issues checks for total earned commissions at no minimum.

When will Best Buy orders post to my publisher account?

LinkShare offers near-real-time reporting where publishers can view sales/orders that have been placed almost real-time. Please note that monthly payments can/will vary from publisher reporting due to cancellations, returns, and removal of fraudulent orders.

How does Best Buy account for returns or cancellations?

Best Buy batches in returns and cancelled orders on a daily basis the day after they are processed at Best Buy. The return/cancellation rate is quite low, due to the fact that Best Buy only submits shipped orders into LinkShare.

How does Best Buy handle missing order requests?

Missing orders are reviewed twice a month. Best Buy reviews missing orders that are entered into LinkShare's Transaction Inquiry Manager. Per the Best Buy Special Terms and Conditions, Best Buy only reviews missing orders that are 90 days old or less.

What is the policy for search publishers?

Brand and trademark bidding in any form is not allowed in the Best Buy affiliate program. We highly recommend that publishers make the Best Buy brand (as well as any misspellings) a negative match in search campaigns. When you accept the program term in LinkShare, you are also agreeing to our search policy. Please review it carefully prior to accepting the program terms to ensure that you will be able to abide by them.

Who can I contact with further questions?

Please e-mail us at

Will I earn commissions on qualifying orders placed through mobile phones and tablets?

Yes, Best Buy pays commissions on qualifying orders placed through a mobile phone or tablet device as long as a customer went through an approved LinkShare tracking link.

What do I need to do to use the Buying Options API

If an affiliate partner would like to use the Buying Options API there are some guidelines they will want to follow to ensure they receive their affiliate credit. Currently there is NOT a way to pass LID into the Buying Options API. This is something we are investigating for the future. An affiliate can use the Buying Options API to identify available offers but will need to do secondary call to our Products API using their LID to generate the appropriate affiliate LinkShare urls. It is also not possible to use the addToCartUrl or linkShareAffiliateAddToCartUrl with the expectation that you are adding Open Box product to the cart (as opposed to a new product) without special javascript added to your page. If you are interested in doing this please contact us and we can provide examples and guidance.

How is my LID used and what is the difference between my LinkShare Affiliate Tracking Code and my LinkShare Site ID?

Queries to the Best Buy Products API must include an “LID” value. Your LID may also be referred as your LinkShare Affiliate Tracking Code, Affiliate ID, Rakuten Affiliate Network ID or Encrypted ID. Your LID is an 11-character alphanumeric code that can be found by going to your Rakuten Publisher Dashboard and then clicking Get Link. Your LID is used by the Best Buy Products API endpoint to generate the value in the linkShareAffiliateUrl and the linkShareAffiliateAddToCartUrl attributes. When the linkShareAffiliateUrl or the linkShareAffiliateAddToCartUrl is used by a customer (and all other criteria met) an Affiliate will get the appropriate credit for the sale.

The LinkShare Site ID (SID) is a unique number used in the Rakuten Affiliate Network to identify different marketing channels. The Raukuten support team can use your LinkShare Site ID to locate your record, so please include it in any communications you send Rakuten. Your Link Share Site id is typically a 5-digit number.

Example Best Buy Products API Query using an LID