Affiliate Program

What is the Best Buy Affiliate Program?

The Best Buy Affiliate Program is a revenue share program that gives you the opportunity to earn commission each time your site or app drives visitors to make a qualifying BESTBUY.com purchase.

Why Join?

Earn Commission

We like to reward hard work. The more your visitors buy qualifying BESTBUY.com products, the more money you can earn. It's that simple and it's free to join!

A Trusted Partner

As the world’s largest consumer electronics retailer, we're one of the most recognizable and trusted brands. Our site is packed with ratings and reviews, buying guides, and other trusted resources to help customers make smart purchasing decisions. Join us on our continued path of growth and innovation. We welcome you to be part of the Best Buy legacy.

Tools For Success

We offer a huge selection of tools and rich content to add to your website. You'll have access to a library of text links, weekly banner ads, widgets and our collection of APIs featuring the robust Best Buy product catalog. We'll also send you weekly newsletters and special announcements that feature exciting products, promotions and services.


Getting Setup

The following steps will walk you through signing up for the Best Buy Affiliate Program.


Step 1: Register for Affiliate Program

The following link will gather key data necessary to sign you up for the program. Once you have completed the form, you will receive an Impact Partner ID that is your unique identifier in the network.
Join the Affiliate Program

Step 2: Notify us of your Impact Partner ID

Please submit the contact form with the following information from your application to complete the registration process.

  • Your Impact Partner ID
  • Company Name
  • Contact Name
  • Contact Email


Step 3 (optional): Get a Best Buy API Key

Use our APIs to get the most recent product, price and availability information. If you would like access to API data you will need an API key. It's easy. Just visit Get API Key and sign up with your email address. We'll send you an email with instructions on how to activate your new key.

For more information about using our APIs, please visit our Documentation or Getting Started sections.


Step 4: Add Your Impact Partner ID to Your Queries

As an affiliate, you must add the Impact Partner ID to your queries to receive credit for a customer purchase. Your Impact Partner ID can be found first by going to the Impact Dashboard interface and looking at your Account information.

Below is an example of a Best Buy Products API query and reference attributes to BESTBUY.COM including an example IPID=Impact Partner ID or IPID=1234567

https://api.bestbuy.com/v1/products/1221963.xml?IPID=1234567&apiKey=YourAPIKey

By doing this, you will receive two important attributes in the Best Buy Products API response:

  • affiliateUrl - This link directs the visitor to the BESTBUY.COM product detail page and tracks referral sales to your Impact Partner ID.
    Example response
    <affiliateUrl>https://api.bestbuy.com/click/-/1221963/pdp?IPID=1234567</affiliateUrl>
    
    
  • affiliateAddToCartUrl - This link adds the product to the visitor's BESTBUY.COM cart and tracks referral sales to your Impact Affiliate Tracking Code.
    Example response
    <affiliateAddToCartUrl>https://api.bestbuy.com/click/-/1221963/cart?IPID=1234567</affiliateAddToCartUrl>
    
    

For more information about using our APIs, please visit our Documentation or Getting Started sections.


FAQ

What is Affiliate Marketing?

Affiliate marketing is an online advertising channel in which advertisers (online merchants that sell products or services) pay publishers (independent parties that promote the products or services of an advertiser on their Web site) only for results, such as a visitor making a purchase or filling out a form, rather than paying simply to reach a particular audience. This "pay-for-performance" model is in essence the modern version of the "finders'-fee" model, where individuals who introduce new clients to a business are compensated. The difference in the case of affiliate marketing is that advertisers pay their publishers only when the new client introduction results in a sale or a lead, making it a low-risk, high-reward environment for both parties.


How do I sign up?

You can sign up for the Best Buy Affiliate Program through our partnership with Impact. An affiliate marketing company, Impact has technology that will allow you to track your BESTBUY.COM sales and earn commissions on the BESTBUY.COM purchases that you generate through your links.


What are the Best Buy commission rates?

The Best Buy Affiliate Program commission rates (below) are subject to change. Details regarding these rates can also be found in the Impact Publisher Dashboard when you officially join the Program.

  • All Eligible Product Categories: 1%
  • Geek Squad Services: 1%
  • Mobile Phones with Service Plan Activations: $5 Bounty
  • Fitness equipment and accessories (Excludes wearables): 7%
  • Baby gear and furniture (Excludes electronics and toys): 7%

Best Buy does not pay commissions on Gift Cards, Warranties, Laptops, Tablets, Desktops, Video Game Hardware (including Virtual Reality Hardware), Point of Sale Activation (POSA) Cards and Apple-branded Watches and Phones or transactions on 3rd Party Websites


How will Best Buy communicate with me?

Once you join the program, you will receive our weekly affiliate newsletter in your email. The newsletter includes our top offers and promotions for the week.

Furthermore, as part of our newsletter efforts, you will receive notifications about our 2-day and 3-day sales as they arise, special announcements (alerts about changes to the program terms or other high-priority messages), and holiday offers and promotions.

You may occasionally hear directly from one of our team members at Best Buy. To ensure that the program grows, and our affiliates are successful, we may contact you to build the relationship, optimize our placements, or participate in a survey or sales contest. We value our affiliates and want this to be a successful partnership.


How will I find out about sales and weekly offers?

Your best bet is our weekly newsletter. This newsletter comes out on Fridays — before new deals hit the site. Our affiliates count on it as the primary source of offers and deals for the week. Our only request is that you wait until Sunday to post these offers.


What tools are available? (e.g. product catalog, banners, text links, widgets, API)

As a commitment to our affiliates, we have assigned more resources to making the Best Buy Affiliate Program a top program in the Impact network. We have a wide variety of promotional banners and text links, a specific redirect link (so you can link to individual products), a robust product catalog, and open APIs. We welcome you to use all these tools as you see fit. If you have any thoughts or feedback on them, please share it with us.


What is the action referral period?

1 day.


When will I get paid?

Best Buy pays its affiliates monthly. Best Buy extends all transactions each month, so your initial payment for Best Buy sales will come 60 days after your first Best Buy sale (for example, for sales that post in January, you will be paid in late March). The Best Buy Affiliate Program issues checks for total earned commissions at no minimum.


When will Best Buy orders post to my publisher account?

The Best Buy Affiliate Program offers near-real-time reporting where affiliates can view sales/orders that have been placed. Please note that monthly payments may vary from affiliate reporting due to cancellations, returns, and removal of fraudulent orders.


How does Best Buy account for returns or cancellations?

Best Buy batches in returns and canceled orders daily the day after they are processed at Best Buy. The return/cancellation rate is quite low, since Best Buy only submits shipped orders into the Best Buy Affiliate Program.


How does Best Buy handle missing order requests?

Missing orders are reviewed twice a month. Best Buy reviews missing orders that are entered into Best Buy Affiliate Program’s Transaction Inquiry Manager. Per the Best Buy Special Terms and Conditions, Best Buy only reviews missing orders that are 90 days old or newer.


What is the policy for search publishers?

Brand and trademark bidding are not allowed in the Best Buy Affiliate Program. We highly recommend that affiliates make the Best Buy brand (as well as any misspellings) a negative match in search campaigns. When you accept the program term in the Best Buy Affiliate Program, you are also agreeing to our search policy. Please review it carefully prior to accepting the program terms to ensure that you will abide.


Who can I contact with further questions?

Please email us at BBY_Affiliate@bestbuy.com


Will I earn commissions on qualifying orders placed through mobile phones and apps?

Yes. Best Buy pays commissions on qualifying orders placed through mobile phones and apps, and when a customer goes through an approved tracking link.


What do I need to do to use the Buying Options API?

If an affiliate partner would like to use the Buying Options API there are some guidelines they will want to follow to ensure they receive their affiliate credit. Currently there is NOT a way to pass IPID into the Buying Options API. This is something we are investigating for the future. An affiliate can use the Buying Options API to identify available offers but will need to make a secondary call to our Products API using their IPID to generate the appropriate affiliate Impact urls. It is also not possible to use the addToCartUrl or affiliateAddToCartUrl with the expectation that you are adding Open Box product to the cart (as opposed to a new product) without special javascript added to your page. If you are interested in doing this please contact us and we can provide examples and guidance.